Late last year I came across a simple, beautifully designed watch from Canada, SIXOFOUR LIFE (read as six-o-four life). Later I found out that SIXOFOUR (604) is the area code of Vancouver where is brand is based. I got in touch with the founder, Caleb on Instagram and we started our discussion on collaboration.
47Ronin would custom design and craft a watch strap for SIXOFOUR LIFE watch, while we would also receive a watch to mix and match with our series of watch strap designs.
“Genuine Leather” is what you often see printed at the back of watch straps. While literally “Genuine Leather” means real leather instead of synthetic leather, it actually indicates the grade of the leather, which is…...far from the best.